Apple is a stellar performer as new products are around the corner
The stock of Apple has been split and is now trading in the $90 area. Every holder of the old denomination of shares, has gotten 7 new shares after the announcement which took effect on the 7th of June. Some analysts are targeting for the company to get to $100 before year end, and we wouldn't be surprised if it actually manages to get there.
The most compelling reason for a new rise comes after a new interview by the design brain behind Apple's products - Jony Ive. He has shared in an interview with the New York Times. HE has stated that there are some new exciting materials which will be made use of for upcoming Apple products.
The company has previously experimented with LiquidMetal and holds the rights to use the material in consumer electronics until the end of 2015. So while there is still plenty of time, there would be even bigger scope for the company to actually engage in material innovation which would cause eyes to turn once again.
There is no telling on whether or not we are going to see a new product this year, namely the iWatch, however Mr. Ive has stated that the new materials will be used in a drastic redesign of existing products and in a new product - so this is sort of a hint that after all there will be an iWatch, however when will it be out?
As share prices have started rallying in the beginning of the year, there hasn't been a real stop, so we are taking this opportunity to share our opinion that the earliest time when Apple will be for selling is only after a disappointing release of its new product line up.
Until then we are looking to buy daily calls the moment we see the price going to the $91.40-50 area. As we identify that level as key for a break to the upside, we are firm believers that Apple will deliver a new range of experiences in the fall. However we don't have to underestimate general economic woes when we talk about this.